{"id":8,"date":"2026-10-02T00:57:02","date_gmt":"2026-10-02T00:57:02","guid":{"rendered":"https:\/\/henryelpublicista.com\/?page_id=8"},"modified":"2026-10-02T00:57:02","modified_gmt":"2026-10-02T00:57:02","slug":"inicio","status":"publish","type":"page","link":"https:\/\/henryelpublicista.com\/","title":{"rendered":"Inicio"},"content":{"rendered":"\n<div class=\"wp-block-group hep-home is-layout-flow wp-block-group-is-layout-flow\">\n<section id=\"inicio\" class=\"wp-block-group hero is-layout-flow wp-block-group-is-layout-flow\">\n<header class=\"wp-block-group header shell is-layout-flow wp-block-group-is-layout-flow\"><a class=\"brand\" href=\"https:\/\/henryelpublicista.com\/#inicio\" aria-label=\"Henry El Publicista, inicio\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/henryelpublicista.com\/wp-content\/themes\/henry-el-publicista\/assets\/logo-henry-paper.svg\" width=\"980\" height=\"510\" alt=\"Henry El Publicista\"><\/a>\n<nav class=\"main-nav\" aria-label=\"Navegaci\u00f3n principal\"><a class=\"header-portfolio\" href=\"https:\/\/www.behance.net\/henryelpublicista\" target=\"_blank\" rel=\"noopener noreferrer\" data-hep-channel=\"behance\">Portafolio<\/a><a href=\"https:\/\/henryelpublicista.com\/#servicios\">Servicios<\/a><a href=\"https:\/\/henryelpublicista.com\/#contacto\">Contacto<\/a><\/nav>\n<\/header>\n\n\n<div class=\"wp-block-group hero-content shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group eyebrow hero-eyebrow is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"hep-fragment wp-block-paragraph\">Dise&ntilde;o &amp; publicidad<\/p>\n\n\n<p class=\"hep-fragment wp-block-paragraph\">Guatemala &middot; Para negocios y empresas<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group poster is-layout-flow wp-block-group-is-layout-flow\"><h1><span class=\"line line-first\">Haz que<\/span><span class=\"line line-second\">tu marca<\/span><span class=\"line line-third\"><span class=\"headline-highlight\">se note.<\/span><\/span><\/h1>\n<div aria-hidden=\"true\" class=\"eye-art\"><svg class=\"eye\" fill=\"none\" viewbox=\"0 0 300 178\"><defs><mask height=\"178\" id=\"hero-eye-cutout\" maskunits=\"userSpaceOnUse\" width=\"300\" x=\"0\" y=\"0\"><rect fill=\"white\" height=\"178\" width=\"300\"><\/rect><g class=\"iris\"><circle cx=\"150\" cy=\"89\" fill=\"black\" r=\"61\"><\/circle><circle cx=\"150\" cy=\"89\" fill=\"white\" r=\"27\"><\/circle><\/g><\/mask><\/defs><path d=\"M8 89C45 36 88 9 150 9s105 27 142 80c-37 53-80 80-142 80S45 142 8 89Z\" fill=\"var(--paper)\" mask=\"url(#hero-eye-cutout)\"><\/path><\/svg><\/div>\n\n<p class=\"hero-aside wp-block-paragraph\">Marcas que se reconocen.<br>Mensajes que conectan.<br>Dise&ntilde;o que se recuerda.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group hero-bottom is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero-description is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"intro-line wp-block-paragraph\">Publicidad digital e impresa. Branding.<\/p>\n\n\n<p class=\"intro-line wp-block-paragraph\">Para que el valor de tu empresa o negocio se vea, se entienda y se recuerde.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group hero-actions is-layout-flow wp-block-group-is-layout-flow\"><a class=\"action action-light\" role=\"link\" aria-disabled=\"true\" tabindex=\"0\" title=\"Enlace no disponible\"><span>Hablemos por WhatsApp<\/span><span class=\"arrow\" aria-hidden=\"true\">\u2197<\/span><\/a>\n<a class=\"text-link\" href=\"https:\/\/www.behance.net\/henryelpublicista\" target=\"_blank\" rel=\"noopener noreferrer\" data-hep-channel=\"behance\"><span>Ver portafolio<\/span><span class=\"arrow\" aria-hidden=\"true\">\u2197<\/span><\/a>\n<\/div>\n\n<\/div>\n\n\n<p class=\"scroll-note wp-block-paragraph\">Hay mucho que podemos hacer<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group ticker is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ticker-inner shell is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"hep-fragment wp-block-paragraph\">Una marca con algo que decir.<\/p>\n\n<svg aria-hidden=\"true\" class=\"ticker-star\" fill=\"none\" viewbox=\"0 0 32 32\"><path d=\"M16 0V32M0 16H32M4.7 4.7L27.3 27.3M4.7 27.3L27.3 4.7\" stroke=\"currentColor\" stroke-width=\"1.7\"><\/path><\/svg>\n\n<p class=\"hep-fragment wp-block-paragraph\">Una idea que vale la pena ver.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section id=\"servicios\" class=\"wp-block-group services is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group services-intro shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow section-kicker wp-block-paragraph\">Lo que podemos crear juntos<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"services-title\">Hazte ver.<br><span class=\"hep-accent\">Hazte recordar.<\/span><\/h2>\n\n<\/div>\n\n\n<p class=\"intro-copy wp-block-paragraph\">Tu negocio tiene algo que lo hace valioso. Mi trabajo es convertirlo en una identidad y una comunicaci&oacute;n que se noten.<\/p>\n\n<\/div>\n\n<nav class=\"service-nav\" aria-label=\"Ir a cada servicio\"><div class=\"shell service-nav-inner\"><a href=\"https:\/\/henryelpublicista.com\/#branding\" data-chapter-link=\"branding\"><span>01<\/span> Branding <span aria-hidden=\"true\">\u2193<\/span><\/a><a href=\"https:\/\/henryelpublicista.com\/#publicidad\" data-chapter-link=\"publicidad\"><span>02<\/span> Publicidad Digital e Impresa <span aria-hidden=\"true\">\u2193<\/span><\/a><a href=\"https:\/\/henryelpublicista.com\/#diseno\" data-chapter-link=\"diseno\"><span>03<\/span> Dise\u00f1o Gr\u00e1fico <span aria-hidden=\"true\">\u2193<\/span><\/a><\/div><\/nav>\n\n<article id=\"branding\" class=\"wp-block-group chapter chapter-branding is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group chapter-heading is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"chapter-number wp-block-paragraph\">01<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"branding-title\">Branding<\/h3>\n\n\n<p class=\"chapter-mark wp-block-paragraph\">\u2733<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group chapter-grid branding-grid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group chapter-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"chapter-claim wp-block-paragraph\">Una marca que<br>se sienta tuya.<br><span class=\"hep-accent\">Y se reconozca.<\/span><\/p>\n\n\n<p class=\"chapter-description wp-block-paragraph\">Construyamos una identidad que exprese lo que hace &uacute;nico a tu negocio y le d&eacute; coherencia a cada lugar donde aparece.<\/p>\n\n\n<ul class=\"wp-block-list deliverables\">\n<li>Concepto e identidad de marca<\/li>\n\n\n<li>Dise\u00f1o y redise\u00f1o de logotipo<\/li>\n\n\n<li>Sistema visual y lineamientos<\/li>\n\n<\/ul>\n\n<a class=\"chapter-next text-link\" href=\"https:\/\/henryelpublicista.com\/#publicidad\"><span>Sigue la idea<\/span><span class=\"arrow\" aria-hidden=\"true\">\u2193<\/span><\/a>\n<\/div>\n\n<div aria-hidden=\"true\" class=\"branding-art graphic-stage\"><div class=\"art-topline\"><span>El principio de todo<\/span><span>Concepto + identidad<\/span><\/div><div class=\"brand-composition\"><div class=\"brand-words\">TU<br\/>PROPIA<br\/>VOZ<span>.<\/span><\/div><div class=\"brand-bars\"><i><\/i><i><\/i><i><\/i><\/div><\/div><div class=\"identity-strip\"><span>Aa<\/span><div class=\"identity-colors\"><i><\/i><i><\/i><i><\/i><\/div><span>Una identidad.<br\/>Muchas posibilidades.<\/span><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<\/article>\n\n\n<article id=\"publicidad\" class=\"wp-block-group chapter chapter-advertising is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group chapter-heading is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"chapter-number wp-block-paragraph\">02<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"publicidad-title\">Publicidad<br><span class=\"hep-accent\">Digital e Impresa<\/span><\/h3>\n\n\n<p class=\"chapter-mark chapter-mark-arrow wp-block-paragraph\">&nearrow;<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group chapter-grid advertising-grid is-layout-flow wp-block-group-is-layout-flow\"><div aria-hidden=\"true\" class=\"advertising-art graphic-stage\"><div class=\"print-poster\"><div class=\"art-topline\"><span>En papel<\/span><span>01 \/ Idea<\/span><\/div><div class=\"print-title\">QUE<br\/>TE<br\/>VEAN<span>.<\/span><\/div><div class=\"poster-arrow\"><svg fill=\"none\" viewbox=\"0 0 260 160\"><path d=\"M8 80H238M167 9L240 80L167 151\" stroke=\"currentColor\" stroke-width=\"26\"><\/path><\/svg><\/div><span class=\"poster-note\">Una idea que sale al mundo.<\/span><\/div><div class=\"screen-poster\"><div class=\"screen-topline\"><span>En pantalla<\/span><i><\/i><\/div><div class=\"screen-title\">Y TE<br\/>RECUERDEN<span>.<\/span><\/div><svg class=\"screen-eye\" fill=\"none\" viewbox=\"0 0 300 178\"><path d=\"M8 89C45 36 88 9 150 9s105 27 142 80c-37 53-80 80-142 80S45 142 8 89Z\" fill=\"var(--orange)\"><\/path><circle cx=\"150\" cy=\"89\" fill=\"var(--blue)\" r=\"57\"><\/circle><circle cx=\"150\" cy=\"89\" fill=\"var(--paper)\" r=\"23\"><\/circle><\/svg><div class=\"screen-bottom\"><span>La misma marca.<br\/>Otro punto de encuentro.<\/span><span>\u2197<\/span><\/div><\/div><span class=\"formats-caption\">El medio cambia. La intenci\u00f3n permanece.<\/span><\/div>\n\n<div class=\"wp-block-group chapter-copy advertising-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"chapter-claim wp-block-paragraph\">Una buena idea<br>merece estar<br><span class=\"hep-accent\">donde la vean.<\/span><\/p>\n\n\n<p class=\"chapter-description wp-block-paragraph\">De una publicaci&oacute;n en redes a una pieza impresa. Dise&ntilde;o mensajes y materiales que mantienen el car&aacute;cter de tu marca en cada formato.<\/p>\n\n\n<ul class=\"wp-block-list deliverables\">\n<li>Creatividad para campa\u00f1as<\/li>\n\n\n<li>Piezas para redes y anuncios digitales<\/li>\n\n\n<li>Publicidad y materiales impresos<\/li>\n\n<\/ul>\n\n<a class=\"chapter-next text-link\" href=\"https:\/\/henryelpublicista.com\/#diseno\"><span>Cada detalle cuenta<\/span><span class=\"arrow\" aria-hidden=\"true\">\u2193<\/span><\/a>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/article>\n\n\n<article id=\"diseno\" class=\"wp-block-group chapter chapter-design is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group chapter-heading is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"chapter-number wp-block-paragraph\">03<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"diseno-title\">Dise&ntilde;o<br>Gr&aacute;fico<\/h3>\n\n\n<p class=\"design-heading-note wp-block-paragraph\">Forma.<br>Color.<br>Intenci&oacute;n.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group chapter-grid design-grid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group chapter-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"chapter-claim wp-block-paragraph\">Que se vea bien.<br><span class=\"hep-accent\">Que comunique<br>mejor.<\/span><\/p>\n\n\n<p class=\"chapter-description wp-block-paragraph\">Ordeno tus ideas y les doy forma para que tus presentaciones, publicaciones y materiales comuniquen con claridad.<\/p>\n\n\n<ul class=\"wp-block-list deliverables\">\n<li>Presentaciones y materiales comerciales<\/li>\n\n\n<li>Dise\u00f1o editorial y publicaciones<\/li>\n\n\n<li>Piezas gr\u00e1ficas para tu comunicaci\u00f3n<\/li>\n\n<\/ul>\n\n<\/div>\n\n<div aria-hidden=\"true\" class=\"design-art graphic-stage\"><div class=\"art-topline\"><span>Cada detalle comunica<\/span><span>Composici\u00f3n \/ 03<\/span><\/div><div class=\"type-study\"><div class=\"type-guideline guide-top\"><\/div><div class=\"type-guideline guide-bottom\"><\/div><span>Aa<span>.<\/span><\/span><i class=\"type-cross cross-left\">+<\/i><i class=\"type-cross cross-right\">+<\/i><\/div><div class=\"composition-blocks\"><div class=\"block-square\"><\/div><div class=\"block-circle\"><\/div><div class=\"block-type\">abc<br\/>123<\/div><div class=\"block-lines\"><\/div><\/div><div class=\"art-bottomline\"><span>Todo tiene un lugar.<\/span><span>Y una raz\u00f3n.<\/span><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<\/article>\n\n<\/section>\n\n\n<section class=\"wp-block-group portfolio-invitation is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell portfolio-inner is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">De las ideas al trabajo real<\/p>\n\n\n<div class=\"wp-block-group portfolio-content is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">El dise&ntilde;o<br><span class=\"hep-accent\">habla por s&iacute; solo.<\/span><\/h2>\n\n\n<div class=\"wp-block-group portfolio-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Conoce mis proyectos y c&oacute;mo llevo una idea a una identidad, una campa&ntilde;a o una pieza gr&aacute;fica.<\/p>\n\n<a class=\"action action-dark\" href=\"https:\/\/www.behance.net\/henryelpublicista\" target=\"_blank\" rel=\"noopener noreferrer\" data-hep-channel=\"behance\"><span>Ver portafolio<\/span><span class=\"arrow\" aria-hidden=\"true\">\u2197<\/span><\/a>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<footer id=\"contacto\" class=\"wp-block-group contact is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group contact-top is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">De tu idea al siguiente paso<\/p>\n\n\n<p class=\"contact-location wp-block-paragraph\">Guatemala &middot; Henry El Publicista<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group contact-main is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Hagamos que<br>te descubran.<\/h2>\n\n\n<div class=\"wp-block-group contact-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Cu&eacute;ntame qu&eacute; empresa representas y qu&eacute; necesitas comunicar.<\/p>\n\n<a class=\"action action-blue\" role=\"link\" aria-disabled=\"true\" tabindex=\"0\" title=\"Enlace no disponible\"><span>Hablemos por WhatsApp<\/span><span class=\"arrow\" aria-hidden=\"true\">\u2197<\/span><\/a>\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group footer-bottom is-layout-flow wp-block-group-is-layout-flow\"><a class=\"footer-brand\" href=\"https:\/\/henryelpublicista.com\/#inicio\" aria-label=\"Henry El Publicista, inicio\"><img loading=\"lazy\" decoding=\"async\" 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